Profile of Aichi Quality Companies
Certification No. 058 Manufacture of food

Kinjirushi Co., Ltd.

Kinjirushi is a global company that is the leading producer of wasabi (Japanese horseradish). Kinjirushi is continually developing new wasabi products, including health foods and cosmetics.

Address 3-18-1 Sakae, Naka, Nagoya, Aichi 460-0008 JAPAN
Tel +81-52-242-0008
Web http://www.kinjirushi.co.jp

■Company Outline

Kinjirushi, established in 1929, has from the beginning had a committment to producing the highest quality, genuine wasabi. Kinjirushi dominates the market in Japan in terms of commercial wasabi sales. Over the last almost 80 years Kinjirushi has developed its own unique processes for wasabi production, ensuring the best possible quality wasabi. Kinjirushi has a comprehensive research program, focusing on soil preparation and seedling propagation, and in conjunction with several universities, conducts research into new uses for wasabi. The company is currently focusing on expanding into the health food and cosmetics industries with wasabi derived products and extracts.

■Main Products

Kinjirushi product range includes powdered wasabi, prepared (neri) wasabi, ready grated wasabi, chopped (kizami) wasabi, wasabi additives (zuke), horseradish products (yama-wasabi), grated ginger, grated garlic, grated Japanese plum, mustards, Japanese soups, health foods, and cosmetics.

■Core Competence

Kinjirushi’s management principle is to “contribute to the richness of global culinary culture, supporting healthy lives through our food products.” From the very beginning, Kinjirushi has been committed to wasabi and has been an industry leader, developing new wasabi products such as prepared (neri) wasabi and grated wasabi. With the over-riding goal of developing safe and secure food products, Kinjirushi is proactively improving wasabi cultivation and preparation technologies. Kinjirushi has developed a new variety of wasabi called “Mitsuki”, along with an industry-leading quality Western horseradish called “Hakuho”. Kinjirushi are also leaders in the business of wasabi, having implemented contract cultivation in Japan. In 1984, Kinjirushi entered into the global market with the establishment of a Los Angeles branch, contributing to the raised awareness of traditional Japanese cuisine. Currently there are also sales offices in New York, London, and Frankfurt/Main. Kinjirushi, in cooperation with several universities, has been actively conducting research into diverse uses for wasabi and has discovered a number of new active components. In particular, the ingredient “wasabi sulfinyl” developed by their patented processing method has received significant public and commercial attention, as it has applications in both health food and cosmetic products.

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